The Japanese see revolution in the United States began in 1960 as soldiers returned from the Vietnam War. However, the current head of sales, Citizen, actually began in 1920 as a company that the introduction of a product that could make the people and was of interest. The quality and elegance of Citizen watches has become the leader of the watches in Japan and is still trying to remain the market leader.
When he started, people hadDesire to compete with the manufacturer of the main clock in the United States, but was under the turnover of Timex and Bulova not an easy task. They were not only competing with two American giants, they were not even number one in Japan. Seiko was founded and owned the lion's share of sales area at any jewelry store.
Unlike the competition, Citizen has a different approach to take in order to gain market share. They have built strategic partnerships with some of the greatestRetailers and essentially bought shelf space. This tactic was never used until this point, but the ongoing support they offer to their partners began selling his earnings impact as more of a competitive market share.
During the revolutionary introduction of quartz watches, Citizen has launched one of the most aggressive advertising campaigns and unique in the history of watchmaking. While other companies have shown various types of product and tries to attract the attention of consumers,Citizen uses world-famous attractions, the quality and accuracy to establish their products. This creative approach created an interest in their products, and slowly began to involve more retail space in the competition.
During 1980, the clocks are more than just a watch began, the number one selling watch in the United States Citizen. With catchy phrases like "You can never be too rich or too thin, they were the thinnest quartz watch in existence.Their creative department has always been far and offer their customers the best quality and style of watch manufacturers.
During the early 2000s, they did turn the product thinner coming to light less than 4.5 mm thick. This product line that combines two features never before in a watch. It 'was the most subtle and was powered by the sun. The line comes alive with a market that has been flooded with cheap imported products. L 'Elegance series of watches was introduced in 1990 and had not done too well. Although the quality was exceptional, it was difficult to compete with products more expensive in Switzerland. These innovations Citizen established itself as a market leader in the watch industry mainstream has once again captured the market share of more.
As more and more companies are focusing on environmentally friendly ever, led Citizen Eco-Dive-products. Guided by a light without ever replace the batteriestheir consistent efforts to lead their industry even more. They offer different styles and colors, that their customers keep coming back, even in a soft economy. And even though most customers are only familiar with their products, watch, they represent only 40% of sales. Have expanded in products of the watch, sunglasses and health.
